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The Museum of Memory is a museum showcasing crucial memory in every art form from photography, fashion, graphic design to installation design, with extraordinary exhibitions related to the most emotional memory.
Personal Project          
Concept Development
Brand Identity, Visual Design,
3D Motion, Story Telling
Language: English


Travel through time & space

What if we’re in a folding world, our time is folded, and our memory is folded, the cities and architectures are folded. Everything in the timeline of this planet is slightly repeating, repeating inadvertently. The second hand is whispering.



Kinetic Logo



The concept came from The Persistence of Memory, a painting by artist Salvador Dalí.

The motion is a surrealist perception of thinking around the relationship between time and human beings – Are we killing time, or is the time is killing us.

There are things we could not forget when moving forward at such a fast speed.


The logo is a symbol that connects the past with the future. The kinetic logo is carrying that “time is always changing” concept through the whole branding.
I want this museum to showcase a range of things, from well-known artworks to someone’s crucial memory based on one macro thinking point – Memory. Because only time is fair to everyone, the museum should be pretty open to showcasing all-important memories, with different themes each season.