Xi is a Multi-disciplinary Designer and Art Director based in New York. She currently works for @GOOGLE MATERIAL DESIGN.

@xi.he430
hershey.he@hotmail.com

Previously
Design & art direction at Apple

Design at Instrument

Clients

Apple
Google
Nike
Facebook
Twitter
Instagram
Converse

One of the visual leads on Google Product App Logos Rebrand.

At Material Design team, we define Google's design system. we lead the visual direction and overall look and feel of Google products and the Google UI design system. In 2024–2025, our team launched Material Expressive, an evolution of our design language that brings Google's design philosophy and principles more deeply into digital experiences.

In 2023-2024, I worked on defining how Google AI could look like in the future, what’s the AI branding, overall design strategy for AI integration, and how it would look like for each prodcut.

As a Visual Lead for google design system, I lead the visual direction and implementation of Google Shape System, responsible for creative direction, guideline and design tokens that drive shape implementation across Google's UI.

I helped craft key Google Design updates that were revealed on stage at Google I/O in 2023 and 2025. I was honored to serve as a speaker at Google I/O Shanghai 2025, representing the Google Material Design team.

Art director at Apple TV
Note: work available upon request.

During my time at Instrument, I had the chance to help shape several Nike projects. My contribution ranged from creative strategy, art direction, UI/UX design to design system. Including a global design system and inclusive campaigns like 365 Nike Women, using digital storytelling to inspire wellness, connection, and gender equality.

Facebook F8 Conference.

Art director and design lead for Google Design Platform and Material Design’s team merch for 2025. Designed stickers, blankets and coffee mugs.

At Instrument, I was fortunate to contribute to several Converse projects alongside an incredibly talented creative director. Together we designed Converse Editorial Hub and Converse Basketball Landing page.

I led the art direction, branding, and UI/UX design for It’sTrashMarket, shaping its visual identity and photography style. The brand showcases handpicked antiques and rare treasures the founder discovered while exploring the world.

Led a full week Undirected Design Sprint, brought 50 talented visual, interaction, and motion designers together.

Xi He

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