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HI! I’m Xi, currently working at ● Instrument, living in Portland, Specializing in UI/UX & product design.  Feel free to say hi or let me know if you like my design.☄️💥



Clients → Nike, Instagram, Facebook, Twitter, Converse, Vignelli Center for Design Studies, Bose, Cartier.


Contact → hershey.he@hotmail.com


 Projects 

↩︎Nike↩︎ I worked on several Nike projects including buiding new digital ecosystem guideline, Nike social creative & strategy directions, Nike vision work for NRC App, campaign pages and product detail pages.


#UI/UX   #Brand Strategy   #Nike Vision   


↩︎F8↩︎ is a conference held by Facebook, help developers to get inspired, and get connected together. I worked with some friends to create the identity, concept, and Save the Date website.


#Concept   # Brand_Identity   #Motion  

↩︎F8—2↩︎ is approaching from a developer’s point of view to create a rallying cry that is directly expressed in the transformation of the raw material of technology into something rare and valuable.


#Design   # Brand_Identity   #UI/UX   #Experience Design




↩︎Converse↩︎ I worked on Converse digital design team on the new visual design system and the UI/UX for Converse Editorial Hub, Converse Basketball and some other product line launch pages.


#UI/UX   #Brand Strategy   #Converse Vision



↩︎LONE↩︎ is an interactive mobile App introducing a revolutionize E-commerce, by rethinking international shopping, offer users an authentic international social shopping experience.


#UI/UX   #Art Direction   #Concept   #Branding   #Illustration   #Interaction


↩︎GOAL↩︎ is a mobile app that helps people to build and design the lives they want in the time they’ve got.


#UI/UX   #Art Direction   #Concept   #Branding   #Design   #Interaction

↩︎Museum of Memory↩︎ is a museum showcasing important memory stories in every art forms from photography, fashion, graphic design to installation design, with extraordinary exhibitions related to the most emotional memory.


#Concept   #Art Direction   #Brand_Identity   #Logo   #3D_Motion   #Visual



↩︎It’s Trash Market↩︎ is a website that shares amazing moments of traveling and sells curated products the designer found when traveling around the world. 


#Art Direction  #UI/UX   # Photography Direction



↩︎Chinese Motion Type↩︎ is an immersive digital experience with 3D motion and visual design.


#Design   #3D_Motion   #Concept



↩︎Eyelash↩︎ is a personal project. One day I had a dream about eyes walking around with eyelashes being their legs. I drew them out snd wrote the quick story after I woke up.


#Story   #Design   #2D_Motion
Make Something Interesting.
Currently working @Instrument :)